Name and trademark screening

When you create an organization or publish a website for the first time, Turtini screens the name you chose against known marks and existing platform brands before it goes live. The goal is to catch an obvious naming collision early — before it's on signage, invoices, and a public site.

What the screen checks:
• A curated list of well-known / famous marks (anti-dilution) using fuzzy similarity, so near-misses are caught, not just exact matches.
• Collisions with organization names already registered on Turtini.
• (Where configured) the live trademark register, behind a provider credential. When that's not enabled, the screen runs on the famous-marks and platform-collision checks above.

What you'll see:
• Clear — the name proceeds normally; nothing interrupts you.
• Possible conflict — an amber warning explains what it matched. You can revise the name, or choose "Use this name anyway" / "Publish anyway" to proceed on your own judgement.

Important:
• Screening never blocks your work on a transient failure — if the check can't complete, your org still gets created and your site still publishes.
• This is a clearance signal, not legal advice or a guarantee of availability. It covers the wordmark only — not logos, patents, or full copyright clearance. For a binding opinion, consult counsel.
• Every screen is recorded as an auditable trail that the search was performed.