Starting an organization from your Personal account

Anyone with a Turtini account — including Personal-only users — can start a new organization without leaving the platform. The Wally-led wizard lives at /me/start.

How to get there: avatar menu → context switcher → "Start something with Wally" (always at the bottom). Or just navigate to /me/start directly.

The wizard:

1. **Pick a kind** — Business / Nonprofit / Community / Event / Other. Each ships with sensible defaults for modules to turn on (a business gets CRM + accounting + invoicing; a nonprofit gets fundraising; an event gets ticketing). You can change all of this later.

2. **Describe it in plain English** — what is it, what does it do, who pays you? Wally uses this to draft a starter module set and a starter business description. You're not committing to anything yet.

3. **Pick a name** — Turtini dedupe-checks against existing orgs to prevent collision.

4. **Create** — calls the same `createOrg` Cloud Function the admin UI uses, auto-switches your active context to the new org, and lands you on /welcome (the Setup Cockpit) where you finish the foundation setup.

A peek at the neighborhood while you decide:

Below step 1 you'll see a slim two-tile "Your neighborhood" preview — the trending Site Templates and the most relevant Venues in the public catalog. The point is for you to see, in your first thirty seconds, that you're landing inside a working network rather than an empty IDE. The full four-tile Neighborhood (templates + venues + mutual-aid asks + just-verified credentials) appears on /welcome once your org actually exists. See "The Neighborhood section on /welcome" for the full version.

After creating: your Personal context still exists intact — nothing moves out of Personal into the new org. The new org appears as a new row in your context switcher; the Setup Cockpit walks you through logo, address, Stripe Connect, EIN, and one-click cancellation reminders for the SaaS the new org is replacing.

"Tool for life" in practice: starting your first business doesn't replace your account, it adds a lens to it. If you later wind the business down, your Personal account survives. If you sell the business, you transfer ownership and switch lenses. The single login is the constant; orgs come and go.

If you've already got a few orgs and want a quick way to start another: the context switcher's "Start something with Wally" link sits at the bottom of every switcher dropdown — no spelunking through profile tabs.