The Arrival Board (/me/start step 2)

Step 2 of the new-org wizard at /me/start is the Arrival Board. The moment you describe what you're starting, Turtini classifies the vertical and lays out a small grid of live signals — the starter site we'd install, the modules we'd turn on, peers already on the platform in your space, and (if you mentioned a domain) a one-click verification race that finishes by the time you click Create.

Why we built it this way:

Most app builders drop you onto a blank canvas. You generate something; you stare at it alone. Turtini's mission is the opposite — your business should land inside a working network from minute one. The Arrival Board is the proof: by the time you've finished describing what you do, you can already see the neighborhood you're joining, with templates and modules ready to install and a verified-domain credential waiting to issue.

The lanes you'll see:

1. **Starter site** — the featured live-inheriting template for your vertical. Two checkboxes: "Install on create" (default ON) and "Live inheritance — ON" (also default ON). See "Your live-inheriting starter site" for the full story.

2. **Module fit** — the modules we'd turn on based on your vertical. You can uncheck any that don't apply. See "Module Fit lane on the Arrival board."

3. **Neighborhood** — peers already on Turtini in your vertical. Each one carries a Verified-by-Turtini trust dot if they've earned one.

4. **Domain** — appears only if you mentioned a URL in your description ("…wine bar at oakbar.com"). Click "Verify {domain}" and we'll mint a DNS TXT challenge; drop it in your DNS and the lane auto-polls every 15 seconds. When it flips to VERIFIED, your trust badge publishes the moment you click Create. See "Verifying your domain during onboarding."

5. **Identity** — only appears if Turtini already has signal about you (other orgs that have you in their contacts, pending account-merge candidates, identities linked to your verified emails). Fails-quiet for brand-new users.

How the classification works:

A deterministic keyword classifier paints the first frame within 200 milliseconds — that's the "Looks like a Restaurant" label and the matched-keyword chips you see immediately. In parallel, Wally runs a second-opinion LLM classification. If Wally disagrees, the lanes re-flow to its pick and a "Wally refined" chip appears. See "How Wally refines the vertical."

What carries forward to step 3:

Whichever toggles you leave ON at the end of step 2 get applied at Create:
• Featured template gets installed (with your live-inheritance choice)
• Selected modules get turned on
• Domain gets seeded onto your org's website field (and verified if the race finished)
• "What happens next" box on step 3 summarizes everything that's about to happen

Mission framing:

Other builders generate apps. Turtini drops you into a verified neighborhood of real businesses — your vendors, your peers, your customers — in under two minutes.