Getting started with Email Campaigns

Email Campaigns lives under Builder → Emails. It's the platform's block-based email composer with dynamic distribution lists (powered by contact tags + saved segments), reusable templates, custom-domain sending, open/click tracking, scheduling, A/B testing, customer journeys, and Wally drafting — all with transparent +15% chargeback for sends and AI usage.

To enable it: an org admin turns on the Email Campaigns module in Settings → Modules. The Emails tab then appears in the Builder header next to Sites, Design Studio, Signatures, and Domains.

The Emails workspace tabs:
• Campaigns — drafts, scheduled, and sent campaigns; click any to open the composer or its analytics dashboard
• Segments — saved audience filters (e.g. "opened any campaign in last 30 days AND tagged 'VIP'") that update live as your data changes
• Journeys — multi-step automations triggered by tags, opportunity stages, form submissions, or reservations
• Templates — your saved templates plus community templates from other orgs
• Distribution Lists — every tag with its contact count, plus the suppression list
• Sending Domains — register and verify a custom domain so emails go out from "[email protected]"
• Analytics (per campaign) — opens, clicks, bounces, unsubscribes, link heatmap, A/B winners

A typical first send:
1. Tag the contacts you want to reach (e.g. "members") in the Contacts module — or build a saved segment for re-use
2. Open Builder → Emails → New campaign
3. Drag in blocks, write the subject (try slash commands like /firstName for personalization), pick recipients, optionally toggle A/B or schedule for later
4. Send a test send to yourself, check the inbox preview + spam score, then click Review & send

Without a custom sending domain, the platform sender ([email protected]) is used. Adding your own domain takes about 5 minutes if you have Cloudflare connected (auto-installed) or 10–15 minutes manually. Once a campaign sends, the per-campaign analytics dashboard shows live opens/clicks within seconds.