Design blocks that match your brand — Split Feature & Statement

Split Feature and Statement are "design blocks" — pre-composed sections with magazine-grade spacing and typography built in. You fill in the words; the block handles the look. They style themselves from your brand automatically, so you never set a font size or pick a colour by hand.

Why they look good with no effort:
• Every piece of text has a role — eyebrow, headline, body, or button — and each role pulls its font, size, weight, and colour from one shared design. Change the brand once and every design block on every page updates together.
• Spacing and proportion are baked in, so the section stays balanced whether you write two words or two sentences.
• On a site that hasn't set a brand yet, the blocks fall back to tasteful defaults — they still look right, then snap to your brand the moment one is set.

Add a Split Feature (image beside a headline + copy + button):
1. In the page editor, click "+ Add block" and choose Split Feature (under Design).
2. Fill in the Eyebrow (a short kicker), Headline, and Body.
3. Paste an Image URL, and set which side the image sits on (Left or Right).
4. Add a CTA label + link for the button (leave the label blank to hide it).
5. Pick a Background: Paper, Soft, Accent tint, Accent, or Ink. Accent and Ink flip the text to a light colour automatically so it stays readable.

Add a Statement (a bold, centred headline + lead + button):
1. Click "+ Add block" and choose Statement.
2. Fill in the optional Eyebrow, the Headline (this renders large), and the Lead paragraph.
3. Add a CTA label + link if you want a button.
4. Choose Align (Center or Left) and a Tone (Paper, Soft, Accent tint, Accent, or Ink).

Tips:
• Use Statement for a single big idea — an announcement, a value proposition, a call to action.
• Use Split Feature to pair a photo with a point — a service, a product, a "why us".
• Alternate Paper and Soft backgrounds down a page to give it rhythm without hard lines.
• These same two blocks exist in Email Campaigns and render with the identical brand, so a landing page and its announcement email look like one piece.