A/B test a specific block from the inspector
Below the Quick Styles panel on every selected block, a small "A/B test this block" card lets you start an experiment in one click — no jumping to the Experiments tab first.
Click "Start a test" — Turtini creates a draft experiment with:
• Name: "Test: {block.type} on '{page.title}'"
• Page: this page
• Goal event: form_submit (you can change it in the Experiments tab)
• Variants:
- A — Control (your current block as-is)
- B — Variant (placeholder; you fill in the alternative copy/style)
• Status: draft (no traffic yet)
After creation the card replaces itself with: "Draft created: Test: hero on 'home' — open the Experiments tab to write the variant copy + start the test."
Configure the variant + go live:
1. Open the Experiments tab in the editor sidebar
2. Click into your new draft and write the variant's field values (alternative hero title, different CTA copy, etc.)
3. Adjust the traffic split (default 50/50; rebalance weights as needed)
4. Switch status from "draft" to "running"
5. Watch the conversion counter for each variant on the experiment row
Behind the scenes:
The public site assigns visitors to variants based on a deterministic hash of (experimentId + sessionId), persisting in localStorage so refreshes don't reroll. The variant's blockOverrides patch into block.data at render time — no rebuild needed. Conversion events (form submits, etc.) are stamped with the visitor's variantId and counted server-side.
Declare a winner from the Experiments tab — once concluded, the winner becomes the live version for all traffic.